Pride 'n Purpose

Working on a non-profit basis, Pride 'n Purpose is Ulusaba's charitable arm committed to helping disadvantaged communities living adjacent to the Sabi Sand Reserve. Pride 'n Purpose's main focus is on sustainable development initiatives and improving access to food, water and health services. If you would like to volunteer your time to help with some of the ongoing projects during your visit to Ulusaba we can tailor-make an itinerary based on your interests and the time you have available.

Our Philosophy: We believe that people are most effectively helped if they are empowered to help themselves. Over 35,000 people across six communities benefit from Pride 'n Purpose which is jointly funded by Virgin Limited Edition and Virgin Unite (the Virgin Group's non-profit foundation). For the latest news and details on upcoming community projects, visit our online Pride 'n Purpose blog or Facebook page.

To make a donation to Pride 'n Purpose please follow this link.