Pride 'n Purpose

Working on a non-profit basis, Pride 'n Purpose is Ulusaba's charitable arm committed to helping disadvantaged communities living adjacent to the reserve. Pride 'n Purpose's work is achieved both through the provision of basic needs, such as access to food, water and health services, and by empowering communities with sustainable development initiatives.

While staying at Ulusaba, guests can go on a variety of community tours with all proceeds donated to the local community. Pride 'n Purpose is jointly funded by Virgin Limited Edition and Virgin Unite (Virgin Group's charitable arm).
For the latest news, and details on upcoming community projects, visit our online Pride 'n Purpose blog.

Our Philosophy
We believe that people are most effectively helped if they are empowered to help themselves. Our aim is to therefore work with and not for the people. Over 35,000 people across six communities benefit from Pride 'n Purpose.